Service businesses · US & Canada

You already paid for the click. Why let it slip away?

You run ads, people land on your site… and leave without calling. It's not the ad: it's that you don't have a funnel or a landing that turns that click into a phone call. That's what I fix.

No cost. Just the minute it takes to fill out the form.

Direct-response marketing No reliance on algorithms or trends Only 10 audits a month
The problem

Pretty marketing doesn't make payroll

There are two schools of marketing. One costs you money and applause. The other brings you customers. Choose well.

School 1 · The diva

Brand marketing

The Coca-Cola, Nike and Apple kind. Reach, likes, “brand awareness”… metrics to feel admired, with budgets in the millions they can throw away without blinking.

You don't have that budget. And if a sale lands, it's a miracle.

School 2 · The street

Direct-response marketing

Principles that have worked for over a century: in letters, radio, TV… and today in your ads. They don't depend on algorithms, trends or TikTok dances. They aim at one thing: getting your customer to act.

You need customers, not applause. This brings them.

Heber, direct-response marketing specialist
Why it works

The school you sweat, not study

These are the principles I used to quadruple my income 6 years ago —with no reviews and competing against people with more experience—. The same ones I apply for my clients today. They work on any channel because they don't chase trends: they chase sales.

— HeberCotiz · Direct-response marketing

What I do for you

I turn your marketing into a system that sells

No hidden strategies. This is the concrete stuff I leave running for your business:

Digital assets that work FOR youI leave your site, Google Business and local presence ready — they keep working even if we stop working together.
Clicks and visits → callsA message aimed straight at your customer's mental triggers so they pick up the phone.
Always top of mindMultiple touches to your leads so you're the first one they call when they need your service.
Total clarity: the WHAT and the WHYNothing confusing or opaque. You know exactly what each piece of your marketing does and why.
I give you your hours backYou deliver your service and go back to being a full-time owner; I handle the marketing.
ROI, ROI, ROII chase every visitor to return every dollar spent on ads — and keep them buying (raising Lifetime Value).
Goodbye tire-kickers and lowballersNo paying for junk leads shared with your competition. I generate your own leads.
A well-oiled system that's yoursStop depending on pay-per-lead listings (pay to play). Your own customer machine, running on its own.
Why it's worth it · and why now

The edge that won't last

01

Fertile-ground pricing

I'm in Latam: I charge less because I don't carry first-world overhead (for now). Your chance to profit before that changes.

02

Not 9-month SEO

I don't fight Google for rankings for half a year. I make you easy to find in your area: if someone nearby searches for what you offer, they find you. Nothing else needed.

03

Results, not waiting

None of that “charge you and start delivering results in 6 to 9 months”. We build the system and put it to work bringing in leads.

Social proof

Results, not promises

What business owners who trusted my work say. ★ 4.9/5 · 24 verified reviews on Freelancer

★★★★★

“From the moment Heber reaches out to understand what you want —including the recommendations he makes— through the final delivery, everything worked great. More than satisfied with the result of the project.”

D
Daniel A.Verified client · 🇵🇦 Panama
★★★★★

“Very professional. He understood my requirements and the requested changes very well, and delivered within the agreed timeline. Highly recommended, I'll definitely hire him again.”

G
Gustavo V.Verified client · 🇨🇴 Colombia
★★★★★

“Very professional. He did everything as agreed and above expectations, both in time and in quality.”

B
Balance Ocean Inc.Verified client · 🇺🇸 USA
Video audit: reviewing a business on screen This is your audit: I record a video reviewing your business on screen, with concrete actions.
Your next step

I'll do an audit for you. Free.

Fill out the form and I'll send back specific actions for your business: what's leaking your clicks and what to change to turn them into calls. No cost beyond the minute it takes to fill it out.

I only do 10 audits a month. Of those, maybe 1 becomes a client — and only if I see I can truly help you. No commitment on your part.

Book your audit

I reply personally. No spam.

By submitting you agree that I may contact you about your audit.